In 2026, the German National Tourist Office and Visit Berlin are positioning Germany as a top tourism hub for travellers from the GCC. The strategy highlights bustling cities, rich cultural offerings, and experiences designed to appeal to Gen Z with travel that combines freedom, creativity, and purpose.
Germany’s tourism campaign aims to showcase its cities as dynamic hubs for culture, creativity, and modern living. From historic landmarks to innovative neighbourhoods, the country offers a wide variety of urban experiences. While Gen Z is a key focus, the campaign also targets families, couples, and multi-generational travellers from the GCC.
The City Life initiative emphasizes shopping, dining, heritage, and creative experiences, presenting Germany as a multi-faceted destination. Food tourism is a major highlight, with halal options available and 341 MICHELIN-starred restaurants reinforcing Germany’s global reputation for fine dining. Additionally, 80 restaurants have earned MICHELIN Green Stars for sustainable gastronomy, attracting eco-conscious food enthusiasts.
With its combination of history, modernity, culture, and culinary excellence, Germany is offering GCC travellers a diverse and engaging travel experience in 2026.
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